Financial Analysis That Actually Makes Sense

We started felycorian in 2019 because too many business owners were drowning in spreadsheets without understanding what the numbers actually meant. Real profitability analysis shouldn't require a finance degree.

Based in North Geelong, we've worked with over 340 Australian businesses to turn financial data into clear decisions. And honestly, that's what keeps us going.

340+ Businesses Analyzed
6 Years Industry Experience
92% Client Satisfaction

How We Got Here

Back in 2019, our founder Kieran was consulting for a manufacturing business that was technically profitable but constantly struggling with cash flow. The owner had three different accountants telling him three different stories about the business.

That's when it clicked. The problem wasn't the numbers themselves—it was how they were being presented. Business owners needed someone who could translate financial data into actual strategy.

So we built felycorian around one idea: profitability analysis should help you make better decisions, not just generate more reports. Six years later, that's still what we do.

Financial analysis workspace showing strategic planning documents and business metrics

What We Stand For

Clarity Over Complexity

Financial analysis shouldn't require a decoder ring. We explain things in plain language because if you don't understand your numbers, you can't act on them.

Context Matters

A number without context is just... a number. We look at your industry benchmarks, seasonal patterns, and business lifecycle stage to give you meaningful insights.

Honest Assessment

Sometimes the analysis shows things you don't want to hear. We're not here to sugarcoat—we're here to help you see the real picture and work with it.

The People Behind the Analysis

We're a team of seven people who actually enjoy digging through financial statements. Yeah, we know how that sounds.

Between us, we've got backgrounds in accounting, business consulting, data analysis, and operations management. What brings us together is a shared frustration with how financial advice is usually delivered—too technical, too slow, or too disconnected from reality.

"The best financial analysis tells you something you didn't know but makes total sense once you see it. That's what we're after."

Portrait of senior financial analyst reviewing business profitability metrics

Kieran Walsh

Founder & Lead Analyst

Started felycorian after 12 years in corporate finance. Still drinks too much coffee while reviewing cash flow statements.

Our Extended Team

Six more analysts, consultants, and data specialists who make this whole thing work. We'll introduce you properly when you work with us.

Recognition & Milestones

  • Certified Member of the Australian Institute of Business Advisors since 2020
  • Named in Geelong Business Excellence Awards finalist list for Financial Services in 2023
  • Published research on profitability patterns in Australian SMEs in January 2025
  • Average client engagement period of 3.2 years—people stick around when analysis actually helps
  • Developed proprietary benchmarking system used across 18 different industry sectors
Professional business achievement awards and industry recognition certificates

How We Actually Work

Discovery & Data Collection

We start by understanding your business model and gathering your financial data. This usually takes 2-3 weeks because we need complete information. No shortcuts here—garbage in, garbage out.

Analysis & Context Building

We run your numbers through multiple frameworks: profitability by product line, customer segment analysis, cost structure evaluation, and industry benchmarking. Then we look for patterns and anomalies that tell the real story.

Strategy Session & Action Planning

We present findings in a working session where you can ask questions and challenge assumptions. The goal isn't a perfect report—it's a clear action plan you can actually implement.

Real Results from Real Businesses

These aren't guarantees—every business is different. But here's what we've seen across our client base over the past two years of engagements.

78%

Found previously unidentified cost inefficiencies

64%

Improved pricing strategy based on profitability data

85%

Gained clearer understanding of profit drivers

3.2yr

Average client relationship duration

Want to Actually Understand Your Numbers?

We're taking on new clients for analysis engagements starting in September 2025. Initial consultations usually run about 90 minutes and help us both figure out if we're a good fit.

Schedule a Consultation
Modern financial analysis tools and business intelligence dashboard